How it works

How Heron works.

From your boat to fully outfitted — whether you're upgrading your own helm or installing for clients. The personalized recommendation is always free.

1

Tell us about your boat

Fill out Get Started — your boat, your goals, how you use it. Quick form, no account needed.

2

Get a personalized plan

Our team matches the right electronics to your exact setup and sends back recommendations. Real marine-electronics people, not a chatbot — and it's free.

3

Buy genuine gear

Shop authorized brands — Garmin, Raymarine, Simrad, Fusion, Victron — with full manufacturer warranty, shipped fast.

4

Get it installed — or DIY

Book a certified installer from our network, or handle it yourself with our team on standby.

5

Stick around

Join as an Owner for member pricing, loyalty rewards, a saved boat profile, and priority access to your advisor for the next upgrade.

Run an install shop? Partner with Heron.

Join our network and get matched with local boat owners who've already bought their gear — warm jobs, not cold leads. Pro membership adds trade pricing on supplies and account terms.

Join the network